Green Route and Dragonfly Africa Group
The crisp business suits would make anyone anticipate serious tones and the nonchalant tedium typical of corporate conferences and meetings. The yachts in close view betray the contrary but it is the flowing conversation that finally convinces you that perhaps today isn’t business as usual.
BrandRocket’s MiniRocket was at The Lookout Waterfront, witnessing the convergence of the Green Route and Dragonfly Africa Group to talk all things but business. The different company heads and staff came together to meet at a social and human level; the instruction was strictly no business talk, to help them relate to one another better, and solidify partnerships and work relationships.
The MiniRocket took to the mood of the occasion and worked using the hashtag #inspiringpartnerships. The merry atmosphere was captured from the perspective of all the guests, as they could use their own camera-phones to take pictures of themselves and colleagues as they enjoyed the festivities. The guests merely had to use the #inspiringpartnerships hashtag to upload their pictures on Instagram or twitter to receive their free branded polaroid printouts; branded mementos to act as a reminder that relationships are the key to business success.
As each of the CEOs took to the stage to share their personal anecdotes, one could easily see that the drive to inspire partnerships was born of inspirational leaders, to whom the crowd showed their appreciation with hearty cheering and applause. All the while, it was business as usual for the MiniRocket, promptly printing high-quality polaroid after high-quality polaroid without skipping a beat.
Good leaders make for happy staff, which make for healthy business. The BrandRocket Mini-Rocket was happy to witness such a momentous event.